Looking at the video you see a demonstration of the laser in a way that would make any teenage boy or middle age geek think "COOL!! where do i get one?" Throughout the video there is a website at the top and at the end there the same address appears with the words "Available at". Not only has the product sold its self but there is an easy to follow call to action.The amazing thing about this is that at the time of writing this the video has had 632,626 view with 460 comments along the lines of "wow,I'm GREEN with envy, lol". That is 632,626 times this guy has been able to demonstrate his product free of charge with 460 people reinforcing the value of the product. This isn't the first time I've seen this video on youtube in the top 5 either. Last time it was driving people to an ebay user page.
As you can imagine that video wouldn't have cost much at all to make. With a borrowed video camera you could put it together with Windows movie maker. With the myriad of social networking site out there the opportunities for low cost viral advertising are endless. If you have a cool product putting up a video on youtube or creating a group on facebook or myspace may only take you minutes but the potential for lead generation is enormous.
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